As Summer approaches, I found myself starting to dread the “Summertime Slump” in book sales. This sparked an idea: what if I could transform the slump into a season of strategic marketing growth? Even better, how could I help other authors do the same?

That’s what inspired the Summer Book Marketing Accelerator, a cohort designed to help you avoid the slump—and instead, use this time to significantly boost your marketing efforts by taking actionable steps in both online and offline strategies.

As a 12-week program, I’d give you weekly actionable steps and challenges that fall into two different buckets:

1. Defining your target audience
2. Maximizing your website's potential
3. Identifying offline sales options
4. Optimizing your Amazon listing

By following the steps in the Accelerator, you’ll stroll into the Autumn season, ready for a growth in book sales! Take action so that you can...

• Know exactly who you want to sell to
• Understand what your website can do for you
• Build your email list automatically
• Create content your audience will love
• Schedule book signings and other events
• Increase sales on Amazon

In addition to these actionable steps via a weekly lesson in your inbox, we’ll also have monthly group zoom meetings to talk about our progress, learn what’s working and not working for others, and ask questions. Then at the end of our 12 weeks together, there would be one last zoom party where we’ll celebrate what we have accomplished and look forward to what lies ahead!

When you sign up for this Accelerator, you’ll be a plank owner in the program. That means you’ll be able to speak into what the structure of the program looks like for this and future accelerator cohorts. As a plank owner, you’ll also take advantage of the introductory price of three payments of $97 or a one-time payment of $250.

By the way, you might just get some physical goodies in your mailbox, just for being a member!